The launch of the Merchant Toolbox is a benchmark in the company's efforts to meet the needs of its merchants beyond payment processing.
Source: dBNews Boston
Date: Tuesday, February 06, 2007 06:45:23
BURLINGTON — Authorize.Net Corp., a service of Lightbridge, Inc. , today announced the launch of its new Merchant Toolbox, which is dedicated to promoting third-party solutions that can assist Authorize.Net merchants in the management and marketing of their businesses. Located at http://www.authorize.net/toolbox, the Merchant Toolbox currently features solutions in the categories of Marketing, Security, Accounting and Business Productivity. More categories will be added on an ongoing basis as new partners join the toolbox.
Although Authorize.Net has always offered partner solutions to its merchants, the launch of the Merchant Toolbox is a benchmark in the company’s efforts to meet the needs of its merchants beyond payment processing. The following companies are new Authorize.Net partners participating in the inaugural launch of the Merchant Toolbox:
Website Pros (www.websitepros.com) (WSPI) offers a comprehensive small
business Internet marketing program built to help merchants get ahead
of the competition. The Website Pros search engine and Internet
directory listing service, Visibility Online™, can help merchants take
advantage of cutting-edge promotional services without having to do the
leg work. Website Pros has put together a number of compelling bundles
available to Authorize.Net merchants.
AuctionCheckout™ (www.auctioncheckout.com) allows Authorize.Net
merchants to supplement their Web site sales by also selling on popular
online auction sites such as eBay® and Overstock.com®. AuctionCheckout
allows merchants to use their Authorize.Net Payment Gateway account for
accepting payments on all of their auctions without requiring customer
registration or enrollment. Authorize.Net merchants that sign up for
AuctionCheckout will have their setup fee waived (a $48.00 value) and
pay $19.95 a month (regularly $24.00).
KeepMore.net™ (www.keepmore.net) is an online accounting solution
designed to set the small and medium-sized business owner up for
success. With a KeepMore.net account, merchants quickly and accurately
manage funds, record transactions, track sales leads and maximize tax
deductions, regardless of their accounting experience or tax law
knowledge, while never having to worry about backups, changes to tax
laws or software updates. For a limited time, KeepMore.Net is available
to Authorize.Net merchants for only $9.95 a month, a 50% savings off
the regular price of $19.95 a month.
Enhance Interactive® (www.enhance.com), a division of Marchex (MCHX),
is a full-service pay per click (PPC) marketing solution that connects
thousands of merchants with millions of consumers via leading search
engines and a large direct navigation network. With Enhance
Interactive’s personalized account service, merchants receive direct
assistance setting up their PPC advertising strategy, including
selecting keywords, titles and descriptions, in order to drive high-
quality traffic to their site. For a limited time, Authorize.Net
merchants who open an Enhance Interactive account with an initial
deposit of $100 will get an additional $50 worth of clicks for free.
goClick.com® (www.goclick.com), a division of Marchex (MCHX), is a self-
service pay per click (PPC) advertising service that offers a
significant online presence at a minimal cost. goClick.com accounts
include many valuable features to help merchants get the most out of
their PPC advertising including low bid prices, daily bid management,
pay as you go, bulk keyword submission, and more. For a limited time,
Authorize.Net merchants who open a goClick.com account with an initial
deposit of $50 will get an additional $25 worth of clicks for free.
RedRoller (www.redroller.com) saves merchants time and money shipping
packages by comparing the service options of top carriers, processing
shipments with their carrier of choice, and streamlining their shipping
operations. Merchants can ship their items with multiple carriers
anywhere in the country, including viewing numerous service options
side by side, selecting the desired carrier and service level (plus
package pickup or locating the nearest drop box), printing their
shipping labels from a local printer and tracking all packages through
a single Web site. RedRoller’s service is free to all Authorize.Net
merchants.
In addition, the Merchant Toolbox features Authorize.Net products including eCheck.Net®, Fraud Detection Suite™ and Automated Recurring Billing™; as well as existing third-party offerings including Payment Card Industry (PCI) Data Security Standard validation services from AmbironTrustwave, Secure Sockets Layer (SSL) Certificates from Comodo, and discounted subscriptions to Practical eCommerce Magazine.
“Our merchants are always looking for cost-effective solutions to help them grow and manage their business,” stated Roy Banks, Authorize.Net president. “We began the Merchant Toolbox initiative with one goal — to provide our merchants with best-of-class solutions to help them enhance and improve their businesses. As the toolbox continues to grow, we expect to add even more categories that will provide a wider range of solutions that will save our merchants time and money, while increasing their profits and revenues.”
About Authorize.Net (www.authorize.net)
Authorize.Net provides secure, reliable, Internet Protocol (IP) based payment gateway solutions that enable over 166,000 merchants to authorize, settle and manage electronic transactions anytime, anywhere, via Web sites, at retail, mail order/telephone order (MOTO) call centers and on wireless devices. Authorize.Net is sold through an extensive network of reseller partners and leading financial institutions that offer its industry leading payment services to their merchant customers. Authorize.Net is a service of Lightbridge, Inc.
About Lightbridge (www.lightbridge.com)
Lightbridge, Inc. (NASDAQ: LTBG) is a leading e-commerce, analytics and decisioning company that businesses trust to manage customer transactions. Lightbridge adds value to fraud screening, credit qualification and payment authorization. Lightbridge solutions leverage intelligent automated systems and human expertise, delivered primarily through the efficiencies and cost savings of an outsourced business model. Businesses use Lightbridge to make smarter decisions, deliver better services, provide secure payments, reduce costs and enhance the lifetime value of their customers. For more information, visit www.lightbridge.com.
