MerchantSelect
 

VERTICALSCOPE INC. UNVEILS A UNIQUE NEW SITE, MERCHANTSELECT.COM, FOR E-COMMERCE SUCCESS - BRINGING THE HIGHLY SUCCESSFUL VERTICALSCOPE MODEL TO NEW HEIGHTS

FOR IMMEDIATE RELEASE:

Toronto, ON / February 15, 2002 / VerticalScope.Com - VerticalScope Inc. today unveiled a unique, new web site designed to attract industry and business involved in the multi-billion dollar electronic commerce industry. Capitalizing on its content resources and technology platform, VerticalScope Inc. is broadening its presence and bringing the highly successful VerticalScope model to new heights in this exciting market.

MerchantSelect.Com is a leading edge electronic commerce resource providing valuable insight into the E-commerce market with engaging and comprehensive articles; information-rich commentary from leading merchant vendors; practical ‘how-to’ guides for merchant accounts, payment gateways, shopping carts and turnkey solutions; in-depth exploration of emerging industry trends; and effective technology tools for business development and partnership opportunities.

Rob Laidlaw, President of VerticalScope Inc., says, “MerchantSelect.Com represents a new vertical for our business, one that builds on the growth of the exciting online market. The site is a combination of compelling content and effective technology tools that bring together customers looking for merchant accounts, payment gateways, shopping carts or turnkey solutions, with leading merchant vendors.”

In addition to providing an online marketing arm for merchant providers and offering an effective partnership tool for customers, Laidlaw says, “The site presents substantial E-commerce related resources to industry people and the general consumer, and is an interactive site representing the needs of our customers.”

MerchantSelect.Com builds on the immense success of TopHosts.Com, the leading Internet authority on web hosting, which boasts 20,000 daily unique visitors worldwide.

According to Laidlaw, “Our 20,000 daily visitors on TopHosts.Com have generated large volumes of business for our advertisers over the past four years. In fact, we have an advertiser renewal rate of over 90 percent. I believe this a testament to the quality of our site and the commitment of quality we provide our clients. MerchantSelect.Com models this success. We have worked hard to offer a quality site and are excited about the opportunities it will bring not only to our company, but also to our clients.”

Combined with proprietary technology, timely news and articles, and feature guides, MerchantSelect.Com gives industry, merchant vendors, and consumers comprehensive, up-to-date information and tools to make informed decisions and plan for a successful E-commerce future.

To learn more about MerchantSelect, visit http://www.merchantselect.com.

About VerticalScope Inc.
VerticalScope Inc. is a world leader in creating on-line resources for the SME market. Each of its verticals is dedicated to a specific industry niche, and covers current market developments with incisive, digestible content. The company’s powerful proprietary tools bring companies together, and allow visitors to find their ideal business partners.

Contact Information:
Mark Bordo
Site Manager
Phone: 416-341-8950
Fax: 416-341-8959